Marketing Automation Scenarios
Designing customer paths and even very complex scenarios of automated communication has never been that simple!
- iPresso Studio wizard
- Fields and notes
- Saving as an image
Modern marketing campaigns require metrics to measure the effects of communication programs.
- Integrated data reports
- Conversion reports
- Contact base
- Campaign report
- Integration with Google Analytics
- Scenario funnels
- Dedicated support
On time - nowadays it means in real-time. Your customers expect you to react immediately and want to receive messages exactly when they need them.
- Notifications on websites
- Design of communications
- Content personalization
- A/B/X Tests
Automatically adjust contents of your marketing campaigns and websites to provide your users with the most relevant information.
- Feed aggregation (e.g. with products)
- RSS aggregation and automatic creation of newsletters
- Dynamic content blocks in e-mails
- Dynamic content blocks on websites
Awarding scoring points for demographic characteristics and behaviors of customers makes it easier to direct proper contacts to the most appropriate MA scenarios.
- Demographic scoring
- Behavioural scoring
- Your own scoring rules
Ability to reach the users of Web browsers and mobile apps in real time. Designing and triggering notifications on the basis of users’ activities.
- Web Push
- Mobile Push
- On Site Push
Running bespoke, automated and personalized multi-channel campaigns for large databases requires a deft segmentation tool.
- Segmentation wizard
- Saving segments
- Actions on segments
- Using segments
- Segment life cycle
Data collector allows to gather information on activities, update contacts' attributes, and add new contacts, just by using tracking code implemented on the website. By filling out a simple and intuitive form you can update your contact base on an ongoing basis.
- Selection of data to be collected
- No need to engage the IT team or alter website code
- Ability to define whose data will be gathered
- Processing data "on the fly" - defining actions that are to be performed
Reactions to abandoned processes
Highly personalized communications sent to each user who performs a given activity but didn't complete a specific process.
- Abandoned carts
- Design of unique reaction scenarios
Integrations of data from external systems and apps complement the context of contacts.
- Integrations center
- Dedicated integrations
- Integration of individual solutions via API
Contact base management
This job is not just for database analysts anymore. Now everyone will be able to manage even those database that include millions of contacts
- Contact Manager
- Various types of contacts
- Data integration
- Relationships among contacts
This is so much more than just e-mail marketing. Marketing Automation took e-mail marketing to a higher level, and with iPresso it is a completely new generation!
- Drag&Drop wizard
- E-mail preview
- A/B/X Tests
- Advanced settings
- High bandwidth and deliverability
Loyalty program tools
With iPresso you will be able to implement - easily, quickly and at a low costs - loyalty programs based on monetization principles, scoring points, e-coupons and other.
- Monetization programs