iPresso
Media & Entertainment

Marketing Automation for the best experiences

iPresso Enterprise Media&Entertainment

Automation and personalization of communication consumers of multimedia content

iPresso M&E is the most integrated Marketing Automation platform on the market that supports communication of VOD channels, satellite television, SmartTV content, websites and mobile.

iPresso Enterprise Media&Entertainment

iPresso's know-how, experience and technology have already been employed by such clients as:

Customers logotypes

iPresso Enterprise Media&Entertainment

Customer Journey management

An integrated customer database with broad opportunities to perform operations on segments and 360-degree view of the customer.

A database that is well-organized, constantly developed and updated in the real time, provides a goldmine of knowledge and insight for marketers. It enables them to learn more about their customers’ behaviors and needs. Such knowledge gives them competitive advantage and is a starting point for ever better and more effective communications.

Importantly, iPresso Media&Entertainment allows marketers to work on personas and segments, design customer journeys and manage their lifecycles, specify communication frequency and manage multiple segments of products in one place.

iPresso Enterprise Media&Entertainment

Integration with OTT services of the latest generation

Set-Top-Box + Video portal + mobile apps

An example of comprehensive approach to meet the needs of modern video content consumers: Grypheine2 + iPresso M&E

iPresso Enterprise Media&Entertainment

Support of sale processes in real time

More leads of better quality. Products more adjusted to the needs of customers, thanks to the detection of their preferences and reactions with the use of appropriate scenarios of customer service and offers. iPresso also offers a communication toolkit to process data and select proper messages in real time.

iPresso Enterprise Media&Entertainment

Alignment of online and offline

Create unique customer experiences in all the touchpoints of your product and brand.

iPresso provides opportunities to integrate points of sale thanks to, for example: increasing knowledge about customers’ needs, integration with hotspots for clients, IoT technology, generation of vouchers and monetization programs.

iPresso Enterprise Media&Entertainment

Multichannel communication

Sales and customer services must be carried out in most convenient circumstances. Customers expect not only comfort, but also effectiveness. It’s time that counts here. A company that will be able to quickly explain their product, immediately provide access to the most relevant offer, and take the customer through the whole purchase process, is the winner.

Multiple channels in one place

Importantly, iPresso Media&Entertainment allows marketers to work on personas and segments, design customer journeys and manage their lifecycles, specify communication frequency and manage multiple segments of products in one place.

iPresso Enterprise Media&Entertainment

Coordination of works of teams and agencies

iPresso adjusts levels of authorization and features to the ways of work of marketing teams - it is the tool of their everyday work. Hence, one may grant access to selected features, e.g. based on the employees’ roles in the company or the target group of a given message.

This also allows to engage external partners, who may work on campaign's designs and projects directly in iPresso.

iPresso Enterprise Media&Entertainment

Personalized Real-Time Marketing

More leads of better quality. Products more adjusted to the needs of customers, thanks to the detection of their preferences and reactions with the use of appropriate scenarios of customer service and offers. iPresso also offers a communication toolkit to process data and select proper messages in real time.

iPresso Enterprise Media&Entertainment

Build customer loyalty. Sell wisely and sell more.

In iPresso you have at your disposal a set of tools for cross-selling, up-selling, repetitive purchases, returns and customer education.

iPresso Enterprise Media&Entertainment

Build and launch: quickly, easily, effectively - with iPresso Studio

iPresso is a tool employed by marketers. That's why it always adjusts itself to the requirements of its users and the end recipients of communications - the customers. iPresso Studio is a built-in wizard for designing new campaigns and marketing scenarios, without any technical knowledge required. This tool allows marketers to independently design even the most complex communication paths.