ipresso's features

GeoPoints

Precise communication to customers in a specific location.
Combine online marketing with offline sales.

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What are GeoPoints?

This is a database of specific points, such as stores with addresses or geographic coordinates.
You can assign your customers to these points and conduct even more personalized marketing communications with them.

How to use GeoPoints?

Precise communication with customers in your area

For example, you can send an SMS for contacts who live near your store. Information about the promotion will immediately reach people who can immediately take advantage of it.

Personalized marketing campaigns

Create offers perfectly tailored to your customers' needs.
Assigning a contact to a specific selling point makes communication more personal and effective.

Ideal target group

Mark the area you are interested in on the map. This will determine exactly who your messages will go to. You eliminate accidental contacts and increase the effectiveness of your campaign.

Automation of communication

Automatic inclusion of contact information in messages. Information about the nearest outlet, its opening hours or available facilities will appear automatically, increasing convenience and customer satisfaction.

How do GeoPoints work in iPresso?

Creating the base

You can create a database of your points manually, importing from a file or automatically from the server.
Once you have created a GeoPoints database, you can add it to email, SMS, web and mobile push messages.
You can easily assign contacts to the base to the nearest specified point (e.g. a store) - specifying the maximum distance of the point from the contact's address.

Creating a collection of GeoPoints

A collection can be created based on features and geolocation. You can even mark several areas on the map at once - saving time, and routing separate local communications to each area.

In which industries will GeoPoints work well?

Retail

GeoPoints allow retail stores to precisely reach customers near their locations. This makes it possible to quickly and effectively inform about promotions, sales or new products. Customers who receive information about an attractive offer that is “at their fingertips” are more likely to visit the store and make a purchase.

Catering

Restaurants, cafes and bars can use GeoPoints to attract customers located in their area. Information about today's promotions, special lunch menus or happy hours can be quickly communicated to those in the vicinity, increasing the chances of spontaneous visits and orders.

Fitness / Gyms

Gyms and fitness centers can use GeoPoints to inform nearby residents about special offers such as free entry, promotions on passes or new group classes. This allows them to attract new customers and increase engagement of current members.

Health and beauty

Hair salons, beauty salons and medical facilities can use GeoPoints to remind customers of appointments, inform them of available dates or promote new services and treatments. This allows them to increase bookings and better manage their schedules.

Entertainment and culture

Cinemas, theaters, museums and clubs can use GeoPoints to provide information about current events, premieres, exhibitions or concerts. This allows people in the area to find out about interesting events and decide to attend spontaneously.

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