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Integration with Google Ads

Combining the power of Marketing Automation with the largest global advertising tool.
Increase the effectiveness of your ads on Google.

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What is Google Ads integration?

Google Ads is an advertising platform created by Google. It allows you to promote your products and services in Google search results and on the websites of advertising partners. Google Ads allows you to effectively reach your target audience by tailoring campaigns to specific keywords, locations or user demographics. It is a powerful tool that supports both search engine advertising campaigns, banner displays and video advertising, offering comprehensive online promotion possibilities.

iPresso integration with Google Ads enables effective management of advertising campaigns and tracking results, providing marketers with tools to optimize their marketing activities. Thanks to this integration, users can effectively monitor the effectiveness of Google Ads campaigns, analyze key advertising-related data and adjust their marketing strategy based on the information obtained.

How to use integration with Google Ads?

Personalization of communication

Use data from your Google Ads campaigns to better understand user behavior. Personalize communication with users based on their activity within Google Ads campaigns.

Campaign optimization

Analyze data from your Google Ads campaigns to identify effective campaign elements.
Adapt your marketing strategy based on results, eliminating less effective campaign elements.

Automation of activities

Use marketing automation based on data from Google Ads campaigns.
Automatically respond to specific user behavior from an advertising campaign.

Precise targeting

Use data from Google Ads campaigns for more precise targeting of your target group.
Tailor advertising messages to specific audience segments.

How does integration with Google Ads work in iPresso?

You know who you are advertising to

Just send segments from iPresso to Google Ads and create personalized recipient groups. Run campaigns for specific groups, knowing your customers' expectations perfectly.

You save time

By using information about your customers, you will better match target groups and reach them with individual communication.
More precise advertising means avoiding a professional marketer's nightmare - burning through advertising budgets.

In which industries will integration with Google Ads work?

E-commerce

Thanks to close integration with Google Ads, the iPresso platform enables effective user targeting, analysis of purchasing behavior and personalization of communication, which is crucial for online stores.

Finance

Companies from the financial sector can use integration to better target potential customers, tailoring campaigns to specific needs and decision-making stages.

Education

Educational institutions can use integration to reach specific audiences with personalized messages about educational offers.

Travel

Integration with Google Ads combined with iPresso functionalities enables effective promotion of offers in the tourism industry, taking into account travelers' preferences.

Media&Entertainment

Integration with Google Ads allows companies from the entertainment industry to reach the right audience by promoting events, films or concerts.

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