Research willingness to recommend services, products, brands and customer service with NPS surveys.
This is the most popular, simple and useful knowledge methodology for measuring loyalty and opinions.
NPS (Net Promoter Score) surveys are a measurement tool used to assess the level of customer loyalty to a given company, product or service. They focus on one simple question, which is: "On a scale of 0 to 10, how likely are you to recommend our company/product/service to others?"
NPS surveys are widely used in business to assess customer satisfaction, identify areas for improvement and measure the effectiveness of actions taken to increase customer loyalty.
NPS surveys allow companies to assess how loyal their customers are and how likely they are to recommend products or services to others.
Regularly conducting NPS surveys allows you to track changes in customer sentiment and quickly respond to any problems or concerns.
Customers who give low ratings often give reasons for their dissatisfaction. This gives companies specific guidance on which areas need improvement.
NPS surveys can be used to measure the effectiveness of marketing and advertising activities, examining whether the message is effective in creating positive opinions.
NPS helps monitor how the brand is perceived by customers, which is key to building and maintaining a positive image.
Customer opinions expressed in an NPS survey provide feedback that can be used to improve products and services.
When preparing NPS surveys in iPresso, you can use the default domain or connect your own domain (depending on the purpose) - where recipients will see the survey. Surveys for different campaigns can have different domains, which allows you to stay organized and better understand the results.
Each NPS survey can be assigned specific tags when created. They may designate products or services, refer to specific attributes of segmented recipient groups, or describe specific assumptions of the survey.
Once the NPS survey is completed, the API key used to create it can be reused.
When creating an NPS survey in iPresso, it is possible to set additional questions (they are not necessary when creating the survey), which will be displayed when the respondent clicks on a specific value between 0 - 10.
Possibility to launch additional actions that will collect user ratings on the monitored website selected by the creator.
When creating an e-mail campaign, just use the convenient wizard, drag the NPS survey element in the content tab and you are ready to act.
The answers provided by respondents are stored in their individual profiles in the contact database. Responses with a specific value between 0 - 10 can serve as an additional element when creating new, more accurate audience segments.
Reports are displayed in the form of convenient charts in the user panel (according to specific time intervals), they can also be exported to a .csv file. They allow you to constantly track changes in the power of generating loyalty by the product(s) or service(s) - depending on the campaign being run.
Online stores can use the NPS survey to monitor customers' online shopping experiences and assess loyalty in an e-commerce context.
Banks, insurance companies and other financial institutions can use NPS surveys to measure customer satisfaction and understand their willingness to recommend financial services.
Educational institutions, schools and universities can use NPS surveys to assess student satisfaction and their willingness to recommend an educational institution.
The travel industry, including hotels, airlines and travel agencies, can use NPS surveys to measure customer satisfaction with travel services.
NPS surveys in the media and entertainment industry are an effective tool for collecting opinions and measuring audience satisfaction. They can be used by streaming platforms and VOD services, television stations and in the world of computer and console games. In this way, valuable information is obtained about the quality of content, the convenience of using the platform, and the preferences and expectations of users.
NPS surveys play a key role in collecting consumer opinions about everyday products. They are intended for food brands, cosmetics producers and companies offering household products. With an NPS survey, companies can measure how strongly customers recommend their products to their friends and family. This tool allows you to assess overall customer satisfaction and identify areas for improvement. In the FMCG industry, NPS surveys are useful for understanding consumer preferences, adapting the offer to their expectations and building loyalty in the competitive consumer goods market.
Reports are displayed in the form of convenient charts in the user panel (according to specific time intervals), they can also be exported to a .csv file. They allow you to constantly track changes in the power of generating loyalty by the product(s) or service(s) - depending on the campaign being run.
