Assessment of customer characteristics and behavior, making it easier to direct the right contacts to the Marketing Automation scenario. You can easily check who in your database is a valuable contact.
Contact scoring, also called lead scoring, is the process of automatically assigning points to contacts based on their interactions, behaviors and online activity. It assesses which contacts are more likely to convert, allowing you to focus more attention on those with greater potential.
Focus on higher scoring contacts, which helps you identify potential customers who are ready to buy. This facilitates effective management of the sales team's time and resources.
Align your marketing messages with your contact score. Higher scoring may mean more advanced and personalized content, tailored to specific needs and stage of the purchasing path.
Automate lead nurturing processes by directing contacts to appropriate paths depending on their score. This allows you to deliver the right content at the right time.
Based on scoring, adjust offers, promotions and discounts. Contacts with higher scores can be offered more attractive offers tailored to their needs.
iPresso can award points for the indicated features as well as for a set of features that occur simultaneously.
Assessment of behavior consisting in assigning points for specific activities, e.g. visiting a given website, clicking on a link in an e-mail.
In the iPresso Marketing Automation system, you can implement your own scoring plans and rules, such as assigning scoring globally every time you open any e-mail. You can also assign points on a completely different scale in a given Customer Journey scenario.
In e-commerce, scoring can help identify customers ready to buy, enabling the personalization of offers and promotional campaigns.
In the banking and insurance sectors, contact scoring helps identify potential customers interested in specific financial products.
In the tourism industry, contact scoring allows for better targeting of travel offers and tourist attractions to specific target groups.
In the education sector, contact scoring allows for effective marketing activities and tailoring content to the individual needs of participants.
In the media industry, contact scoring can help target audiences and provide personalized content and advertising.
