Awarding scoring points for demographic characteristics and behaviors of customers makes it easier to direct proper contacts to the most appropriate Marketing Automation scenarios. Scoring points help to see who are the most valuable leads and when to react.

Demographic scoring

Lead scoring based on demographic characteristics. iPresso may award points for any selected traits, as well as for sets of traits occuring together.

Behavioral scoring

Estimation of behavior consisting in awarding points for a given activity such as visiting a website, clicking link in an e-mail.

Your own scoring rules

You can implement your own scoring plans and rules. You can award scoring points in a general way, e.g. for each opening of an e-mail, but also award them on the basis of a completely different scale in a Customer Journey scenario.