An effective tool that automates the process of creating, delivering and analyzing content.
Deliver personalized, attractive content to your audience.
Content Automation is the strategy and process of automating the creation, delivery and management of marketing content. It uses tools and technologies to automate the production, publication and analysis of content, which enables more effective communication with recipients. Thanks to Content Automation, it is possible to deliver personalized content, tailored to the needs and behavior of users, which contributes to increasing the involvement and effectiveness of marketing activities.
Use your audience data to create personalized content. Automation allows you to adapt content to individual preferences, which increases the attractiveness and effectiveness of messages.
Use automation for Lead Nurturing by providing them with content consistent with the stage of the purchasing path. This allows you to gradually prepare potential customers for the final purchase decision.
Automate the process of updating content on your website, e.g. by posting the latest blog entries or industry information. This allows you to keep your website fresh and attractive to users.
If you use push notifications, use Content Automation to personalize these messages. Provide users with information tailored to their behavior and preferences.
As part of integration with e-commerce platforms, automatically save activities, orders and products along with parameters such as: product price, product number, website address, URL, SKU, order value.
Build message sequences in the intuitive Drag&Drop creator by configuring the RSS reader with the iPresso platform.
A single email campaign element created once in the form of text or HTML code can be used in many email creations.
Automatically adapt the appearance of pages through content personalization elements. Individually for each visiting user.
Content automation can help you personalize offers, send product recommendations, and deliver personalized content based on your purchase history.
In the financial sector, content automation can support customer education on financial products, provide market news and tailor messages to individual customer needs.
In the tourism industry, content automation can be used to provide personalized travel offers, information about tourist attractions or reminders about booked trips.
In education, content automation enables the delivery of personalized educational materials, notifications about upcoming events and reminders about the completion of courses.
