Running bespoke, automated and personalized multi-channel campaigns for large databases requires a deft segmentation tool.
An intuitive and at the same time high-powered segmentation wizard. It allows you to define very specific segments using sequences of rules of inclusion and exclusion.
Segments can be saved and used in further work in iPresso.
Actions on segments
After it is saved, you can perform mass actions in regard to contacts in that segment, e.g. add tags.
Segments are available for further use in communication designs.
Segment life cycle
Segments may evolve after they are saved. You can decide how long they should be kept updated by being refreshed. A segment may also be "frozen" to remain exactly the way it was at the moment of saving, without any subsequent changes that would otherwise have been made.