iPresso AcademyMarketing Automation essentials

Marketing Automation Essentials

ipresso academy

The first level certificate in iPresso Academy. The test tests your basic knowledge of the system and Marketing Automation.

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Level
basic
format
self-service
type
on-line

Details

more details about the certificate
Number of approaches

3 attempts / year

Type

Online self-service

type of questions

Multiple choices

limit for start-up

Up to 14 days

Number of questions

50

Length

40 minutes

Pass

80%

validity

2 years

Language

English

Cost

Free

Type of certificate

Digital

Certification Process

Step-by-step participation in the program
1

Submit

Fill out a short form on the site.

2

Contact

Our Account Manager will contact you and give the most important information.

3

Access

The Account Manager will give you access to the selected exam.

4

Exam

You pass it within 14 days from receiving access.

5

Score

Soon after the exam you will get detailed results.

6

Certificate

After passing the exam, we will put you on the certification list and send you a digital certificate.

Scope of required knowledge

This test is designed to check your knowledge and skills in using iPresso in everyday marketing.

We attach a list of detailed topics to be mastered - once you learn them, you are sure to pass the test. Good luck!

1. Contact attributes

  • Types of attributes (text, number, date)
  • Uniqueness of attributes (iPresso ID)

‍More here

2. Communication channels

  • Types of communication channels in iPresso (email, SMS, Web push, Mobile push, Website)

‍More here

3. Activities and actions

  • Activity definition
  • Types of activities (entering a page, clicking on a link, filling out a form)
  • Activity parameters and timestamps
  • Differences between activity and system operation

‍More here

4. Segmentation and management of contacts

  • Definition of a contact segment
  • Criteria for creating segments
  • Blacklisting (blacklisting) in email marketing

‍More here

5. Marketing automation scenarios

  • Construction and connections of blocks in scenarios
  • Conditions for contact re-entry into a scenario
  • Editing active scenarios

‍More here

6. Tracking code

  • Functions and location of the tracking code
  • Integration of tracking code with Google Tag Manager

‍More here

7. Consents and communication limits

  • Campaign dispatches vs. contact consents
  • Contact policy (limitations on dispatches)
  • Quiet hours in communications

‍More here

8. Data import and export

  • File format for importing contacts (CSV)
  • Creating and using feeds

‍More here

9. Email marketing

  • Email elements (unsubscribe link, link to open email in browser)
  • Dedicated IP in email marketing

‍More here

10. Reporting and analytics

  • Funnels in iPresso
  • Reasons for canceled mailings
  • Contact scoring

‍More here

11. Actions On-site

  • Displaying pop-ups
  • Actions on pages for anonymous contacts
  • Conditions for displaying pop-ups

‍More here

12. External integrations

  • Integration with external platforms (CRM, eCommerce, Ad Server)
  • iPresso Satellite and its features

‍More here

13. Push notifications

  • Types of push notifications (Web push, Mobile push)
  • Number of tokens per contact

‍More here

14. WhatsApp in iPresso

  • Types of messages (text, graphics, video)

‍More here

15. Omnichannel model

  • Definition of omnichannel and its application in marketing

‍More here

16. NPS surveys

  • Range of responses and ability to define additional questions

‍More here

17. Dynamic and personalized content

  • Use of dynamic blocks in emails
  • Personalization of pages using JavaScript

‍More here

Register

Fill out the form to participate in the certification program and become Marketing Automation Essentials certified.

FAQ

When do I find out the result?

The result of the exam will be visible immediately after the exam.

How do I participate in the certification program?

We have dissected the entire certification process in this section.

Will my score be visible on the certificate?

No, on the certificate the result of the exam is not visible. Only you and the organizer have access to information about your score.

Will my result be visible on the database?

No, in the database the result of the exam is not visible. Only you and the organizer have access to information about your score.

What if I don't manage to pass?

You can take the exam 3 times. If all attempts fail, you can take another exam one year after your last attempt.

Is there a fee to participate?

Participation in iPresso Academy is free.

How long is the certificate valid?

The certificate is valid for 2 years from the date of passing the exam.

Where can I check the credibility of the certificate?

You can verify the certificate using the form on the iPresso Academy homepage.

How to prepare for the exam?

Practice is the best training :) Use iPresso, check the possibilities, test the solutions. You can also find knowledge about Marketing Automation in our Help Center and on the blog.