Among other things, eCouponing is a way to establish better loyalty relationships with customers, dynamically expand the customer base and conduct personalized sales campaigns.From light-touch mechanisms with e-mail confirmation codes to advanced monetization programs with integrated production lines. iPresso offers enormous possibilities to design sales and loyalty programs using both electronic and printed coupon instruments.
✔ Possibilities
In the Basic version
- unique coupons as code lists
- immediate implementation in the following channels: e-mail, SMS, www, mobile
- full control over the amount used
- comprehensive coupon activity reports
- individual messages tailored to the coupon distribution channels for individual groups
- scoring mechanisms
- scoring and integration with loyalty programs in iPresso
Additionally in the Enterprise version
- system of generating unique codes (alphanumeric, QR, barcode) in very large volumes (even> 500 million)
- distribution of coupons for prints, packaging, serial correspondence, etc.
- control of coupons/codes for production and distribution
- code analytics (Data Science and Machine Learning modeling), dedicated reporting, work-flow management of generation and logistics
✔ Selected benefits
- expansion of the contact databases
- increased activity, commitment and loyalty of contacts
- one toolkit intended for various promotional campaigns
- lower costs of running loyalty and monetization programs
- better up-sell and cross-sell results
- more precise data about customers/consumers