ipresso's features
Reactions to abandoned processes
Get your customer back. Personalized, automated communication that brings the recipient back to the Customer Journey.
Get your customer back. Personalized, automated communication that brings the recipient back to the Customer Journey.
Reactions to abandoned processes refer to actions taken in the marketing automation system in response to situations when a user starts a specific activity but abandons it without completing it.
These actions are automatic and are intended to re-engage the user and encourage him to complete the process he started. They may include sending reminder emails, personalized offers, retargeting ads, audience segmentation or customizing website content depending on the user's previous interactions.
Reactions to abandoned processes are an effective tool in marketing, helping to keep the attention and interest of potential customers.
Set up automatic reminder emails for users who have interrupted the purchasing, registration or other process. Provide valuable information and encouragement to return.
Adjust offers and discounts in response to process abandonment. Personalized promotions can encourage users to come back and complete their activity.
Use retargeting to show online ads to users who have left your website. These ads may contain personalized offers and reminders.
Customize the content on the website based on the user's previous activities. This can increase your chances of re-engagement.
Make it easier for users to return to an abandoned process by offering automatic sign-up forms or restoring previous data.
Incorporate content into your content marketing campaigns that directly addresses questions or concerns that may have caused you to abandon the process.
iPresso has marketing tools to activate the mechanism of saving "abandoned carts" by delivering a personalized message to each user who has not made payment for selected products, along with the possibility of increasing the initial value through up-sell.
The user started filling out the form but abandoned it halfway through? iPresso has solutions for this and many other processes.
The iPresso Marketing Automation system allows you to define your own rules enabling the personalization of messages to contacts in the database and anonymous users, depending on the selected conditions defining a given segment.
In online stores where customers abandon shopping carts, responses to abandoned processes may include sending reminder emails and offering additional discounts.
For financial apps and platforms, responses to abandoned processes may include sending email reminders about unfinished transactions or offering additional services.
For educational platforms where students can abandon the course enrollment process, responses include personalized offers, information about new courses, and reminders about enrollment deadlines.
In the travel industry, when users abandon the process of booking airline tickets, hotels or tours, responses may include personalized offers or reminders about availability.
In the case of subscriptions, where customers may abandon the process of creating an account or subscribing to services, responses may include special offers and additional benefits.
