Automatic A/B/X testing is a powerful tool for campaign optimization, especially useful in e-mail marketing. Thanks to testing, you can dynamically adjust content and campaign elements based on hard data, which leads to the selection of the most effective version of the message. The system analyzes recipients' reactions to different versions of the message. You can test subject lines, content, and email sending times to see which version generates more opens. The process is automated, so you save time and don't have to manually monitor and adjust your campaigns.
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