Targeting potential customers based on their behavior

Extensive segmentation criteria enable the creation of precise target groups based on various user activities. Thanks to this, you can tailor your communication and offers to specific behaviors, which significantly increases the effectiveness of your marketing activities. Segmentation tools allow you to take into account many factors, such as behavior on the website, clicking on specific links, reactions to e-mails, or even purchase history. You can define complex rules that take these criteria into account, thereby creating target groups with a variety of characteristics and preferences.