Reporting conversions in multichannel campaigns

Accurate conversion measurement in multi-channel campaigns is a key user benefit. You decide what you consider a conversion - you have the flexibility to define the goals and successes of the campaign. You will better understand the effectiveness of the campaign. Your individual conversion definition determines what actions you consider crucial to success. By monitoring direct and indirect conversions, you will better adjust your communication strategy. You will eliminate less effective channels and focus on those that bring real results. Tracking conversions across multiple platforms (e-mail, website, pop-up, etc.) allows you to personalize your communication. You will respond to user behavior by providing them with the content they expect.