Lead quality assessment

Assigning points and attributes in response to specific contact behavior. Thanks to this, you will personalize the interaction, build greater engagement and provide content that will be tailored to the individual preferences of your recipients. The process of awarding points means awarding a specific point value for specific activities, e.g. making purchases, participating in surveys, participating in a loyalty program. Attributes are additional information assigned to a contact. They allow you to better understand your preferences, interaction history and demographic characteristics. This may include data such as location, preferred product categories or preferred communication channels.