It works by delivering personalized ads to users who have already had previous interactions with the brand. Use a marketing automation tool to create segments based on specific criteria, such as website activity, transaction history, and demographic attributes. On your advertising platform, use available segment information to create personalized campaigns. You can adjust the content of advertisements and offers to the characteristics of specific segments. Sending contacts from segments to advertising platforms allows you to increase the effectiveness of your campaigns because you are targeting people who have already shown interest in your brand or have previously interacted.
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