Customer Segmentation Based on Preferences and Behaviors

A segment creation tool, based on full knowledge of contacts, is a key element of your marketing strategy. It allows you to analyze various aspects of customer interactions with the company, taking into account their attributes, activities and transaction history. Thanks to this tool, it is possible to construct dynamic segments that automatically adapt to changes in contact data in real time. This allows you to precisely define target groups and adapt marketing activities to their specific needs. The combination of information about customer attributes, their activities on the website or in marketing campaigns, as well as transaction history allows for a more comprehensive analysis.