Creating and Managing Email Retargeting Campaigns

Automatic e-mail shipments to recipients who have had previous contact with your company are a key element of an effective marketing strategy. Our tools enable you to create automated email sending scenarios, tailored to specific contact activities. Thanks to this, you can send personalized e-mails based on users' previous interactions, such as their activity on the website. For example, if a contact visited a specific product page, you can send them an email related to that specific product. These scenarios allow you to adapt the content of the message to the individual preferences and behavior of your contacts, which increases the chances of a positive reaction and conversion. By receiving personalized content that is aligned with their interests, contacts are more likely to engage and take the desired actions.