Campaign reporting and analysis of Open Rate (OR) and Click-Through Rate (CTR) indicators are key aspects in monitoring and improving marketing activities. This valuable information will allow you to better understand the effectiveness of your communication strategy and optimize running scenarios. Campaign reporting is the collection, analysis and presentation of marketing campaign performance data. The key metrics are: message opens and clicks, conversions and bounce rates. This will help you assess what attracts your audience's attention and what needs improvement.
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