Automated Complaint Handling Process

Automation of the complaint process is a key element of effective customer relationship management. Our marketing automation system offers comprehensive solutions that enable the automation of many steps in the area of ​​complaint handling. Firstly, the system automatically identifies received complaints by analyzing the content of messages from customers. Then, it assigns the report to the appropriate department or employee, which eliminates the need to manually categorize and forward complaints. The next step is to send automatic confirmation of receipt of the complaint and information regarding the planned date of consideration. Thanks to this, the customer receives immediate feedback, which contributes to improving the customer experience. The system also automates the process of monitoring progress in complaint processing. Employees responsible for handling complaints receive notifications and reminders, which allows them to respond to customer complaints in a timely manner. Additionally, if the complaint requires additional information from the customer, the system automatically sends requests to complete the missing data, which speeds up the entire process.