Using recommendation frames to increase sales

Challenge

An online store had a problem with low conversions on the site. Traffic was significant, but many visitors were leaving the site without making a purchase.

Analytics showed that customers had difficulty finding products they were interested in.

Without personalized recommendations, customers did not feel adequately taken care of and lost interest in shopping.

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Action

1. Personalizing the offer.
   After analyzing the site, iPresso specialists suggested placing recommendation frames on key areas of the site (homepage, product category pages, product pages). This allows customers to see personalized product suggestions while browsing the site.
2. Testing and optimization.
   A/B testing compared different versions of recommendation frames. We analyzed which layouts and recommendation types yielded the best results in terms of conversion and order value. 
3. Integration with marketing campaigns.
   In addition to the website, recommendation frames were transferred to marketing e-mails sent to identified and properly segmented customers - that is, recipients who expect just such communication.
   Each e-mail contained product recommendations tailored to the recipient's interests.

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Results

After implementing iPresso recommendation frames, the company saw a 25% increase in conversion rate. Customers were more likely to make purchases when they saw products that interested them.

With personalized recommendations, customers added more products to their shopping carts, which translated into a 15% increase in average order value.

Customer surveys showed an increase in satisfaction with the shopping experience. Customers appreciated the ability to quickly and easily find products tailored to their needs.

The website saw a 20% decrease in the rejection rate, indicating better engagement of users and keeping them on the site longer.