Challenge
An online store has a large number of new customers, but many of them only make one-time purchases.
Low customer retention and lack of loyalty translate into high costs of acquiring new customers - resulting in unstable revenues.
Action
- Loyalty campaigns.
After analyzing the competitive environment, marketing strategies and customer personas, the company decides to introduce loyalty campaigns to increase customer engagement and encourage repeat purchases, building long-term relationships. - Customer behavior analysis.
iPresso provides detailed information about what customers are doing and looking for on the site.
Analyzing this data (plus shopping habits) helps you understand customer habits and preferences.
This allows you to segment customers into different groups and tailor your loyalty program to their specific needs. - Personalization of loyalty offers.
Once iPresso is integrated with the CRM system, the store can customize loyalty offers according to the individual preferences of customers, who receive personalized emails and SMS with the most interesting offers. - Feedback / optimization.
Solutions such as NPS surveys allow you to collect feedback from loyalty program participants and make improvements, adapting the program to customer expectations. This makes the program dynamic and responsive to the changing needs of the audience.
Results
The loyalty program has contributed to a significant increase in customer retention. The number of returning customers has increased by 30%.
Due to repeat purchases and customer loyalty, the lifetime value of a customer increased by 20%. Loyal customers were willing to spend more and more often, which increased the company's revenue.
The loyalty program was positively received. Customers appreciated the rewards and personalized approach, which translated into higher satisfaction rates and positive feedback.
With increased customer retention and loyalty, the company was able to reduce the cost of acquiring new customers. Loyalty campaigns proved to be more cost-effective than traditional advertising campaigns.
- From PLN 500 to PLN 560.
