Challenge
A company in the FMCG industry noticed a decline in sales of certain products. The marketing efforts undertaken so far have not been successful.
Wanting to encourage consumers to make purchases, the company decided to implement the iPresso system at its site and launch a lottery using special promotional codes printed on product packaging.
Action
- Analyzing user behavior
With iPresso, the company identified the needs and preferences of people choosing its products. In doing so, it determined which packaging the promotional codes would be placed on. - Personalizing sweepstakes messages
Consumers got automatically sent SMS and email notifications with the most important information about the sweepstakes. Adding personalized content made more recipients interested in the campaign. - Generating promotional codes
In cooperation with iPresso, the company generated unique promotional codes that were applied to the packages. - Creating forms for participants
Users who bought promotional products with the codes registered for the sweepstakes by filling out a short form, which the company did using iPresso's form creation tool. - Notifications of winners
Those whose codes were drawn received an automatic email with congratulations and a winner's form, where prizes were sent to the address after the correct information was entered.
Results
- The lottery with unique promotional codes attracted more consumers and contributed to more frequent purchases. Consumer retention increased by 19%.
- Forms for people participating in the lottery were filled out by more than 40% of consumers from the contact base, so the action proved to be a hit.
- Given the right choice of products on which the promotional codes were printed, consumers added promotional packages to their shopping carts, so the average order value increased by 17%.
- The company recorded a 32% increase in sales of promotional products during the lottery.
