Challenge
A language school wanted to encourage students to register for additional English courses. Previous marketing efforts had not yielded any results, so it decided to attract attention with free language materials for all who register for the course. Additional problems were the not-so-inviting appearance of the registration forms, as well as minor bugs when running it on mobile devices. The language school began looking for tools to create aesthetically pleasing and responsive forms with lead magnets.
Action
- Preparing the forms
Thanks to iPresso, the language school prepared new forms that loaded correctly on any device. This way, students were able to register for the course via mobile without any problems.
- Placing pop-ups to encourage registration
Pop-ups were placed on the website that attracted viewers with a message about the additional materials they could get after registering for the course.
- Creating notifications with a link to a form
The language school sent personalized emails to students. In the content, it provided a link to the form, a brief description of the courses and information about the supplementary materials that registered students would receive.
- Automatic mailing of additional materials
Study aids and various types of worksheets were sent to everyone who filled out the forms.
Results
- Students liked the new forms, so course registrations increased by 21%.
- The language school saw a decrease in abandoned forms.
- Student satisfaction increased by 16%.
- By using pop-ups, not only current students signed up for courses, but also people interested in starting at the language school. Conversion increased by 14%.
