Challenge
It is difficult for an online store to manage customer data and effective marketing communications.
The lack of integration between the e-commerce platform and marketing tools scatters data and makes it difficult to personalize offers / track campaign results.
The store decided to use iPresso Marketing Automation integration with the e-commerce platform on which it operates.
The main goals were to automate marketing processes and improve customer data management.
Action
- Integration of iPresso with the e-commerce platform.
The store, with the help of iPresso experts, implemented the system, integrating it with the main e-commerce platform. From now on, it can automatically synchronize customer data, their purchase history and website activity. - Data centralization.
All customer data - contact information, purchase preferences, browsing and transaction history - is collected in one place. This gives the store a full view of its users' behavior and allows it to immediately use this data for automated marketing campaigns. - Personalization of communications.
iPresso allows you to create personalized marketing campaigns using the collected data.
Well-identified customers get product recommendations, promotional offers and messages tailored to their interests. - Marketing process automation.
The online store has set up automated marketing campaigns: welcome messages to new customers, reminders for abandoned shopping carts, special offers for customers' birthdays and important anniversaries.
Automation makes these processes more efficient and saves the marketing team time. - Analytics, campaign optimization.
iPresso provides detailed reports and analysis on the effectiveness of marketing campaigns.
The online store can track metrics such as email opens, clicks, conversions, order value - this allows you to optimize your marketing efforts on an ongoing basis.
Results
With personalized recommendations and offers, the conversion rate on the website increased by 20%. Customers were more likely to make purchases, seeing products tailored to their interests.
The centralization of data in the iPresso system enabled a better understanding of customer needs and behavior, which translated into more effective marketing and sales activities.
Automated loyalty campaigns and personalized marketing messages helped increase customer engagement. The company saw a 25% increase in the number of returning customers.
The automation of marketing processes allowed the marketing team to focus on strategic tasks instead of manually managing campaigns. This has reduced operating costs and increased the efficiency of operations.
