Challenge
A private college was organizing a series of webinars for eager students. Due to the specific subject matter, it wanted to send a message with a link to a registration form only to students in certain majors who might be most interested in the topics discussed. The webinar registration form was also to be available on the university's website.
Action
- Segmentation of students
Students were divided into groups based on their chosen major and interests, among other things.
- Use of iPresso forms
The university prepared appropriate forms that signed up the student for a specific webinar.
- Creating personalized messages
Thanks to iPresso, the higher school personalized the content of the emails, resulting in more students opening the message.
- Automated mailing
Students who studied the selected courses were automatically sent messages about the upcoming webinar. The same recipients then also received notifications about future webinars in the series.
Results
- A private higher education institution made students curious about personalized notifications of an upcoming webinar with a link to a registration form. Student engagement increased by 23%.
- Automated mailings of webinar-related messages saved many hours, so the higher school began using iPresso's tools in its other activities.
- Recipients read the message with interest and many clicked on the form link. 21% more students registered for the webinar.
- By improving communication with students, student satisfaction increased.
