Analysis of user behavior on the website

Monitoring contacts in real time is a key element of effective management of marketing campaigns. Thanks to this function, you can constantly track your audience's activity, analyze their behavior and adjust your marketing strategies in response to this data. The use of real-time contact monitoring allows for immediate response to user activity, which is important especially in the case of interactive campaigns. Analyzing behavior in real time allows you to identify trends, priorities and preferences of recipients, which in turn allows for better matching of content, offers and communication channels. Additionally, the use of monitoring data in segments and analysis of conversion funnels allows for a deeper understanding of user paths, which can lead to the optimization of marketing processes. By implementing the right scenarios based on this information, you can personalize the user experience, increase engagement, and improve conversion rates.