Challenge
The online store noticed that many people were making single purchases and not returning back to the online store. Due to the extensive offerings, users were getting lost on the site and were unable to find products that matched their preferences in a short period of time. Shopping carts usually contained no more than three goods.
The company thought it would create welcome messages for new customers who had recently completed their first transaction. The emails should feature recommendations based on the interests of the specific recipient, so the company looked for tools to add dynamic content.
Action
- Segmentation of contacts
Users were segmented into groups based on different interests and activities. One segment contained only new customers with a first purchase.
- Organizing the product base in Feed Manager
The company used Feed Manager from iPresso to be able to pull product data and match recommendations to recipients.
- Creating welcome messages with recommendations
Using an easy-to-use Drag&Drop editor, the company created custom templates and prepared personalized messages with dynamic content.
- Automating mailings
The company used iPresso scripts to ensure that messages were automatically sent to new customers.
Results
- Appropriate recommendations contributed to more purchases and a 17% increase in average order value.
- The conversion rate increased by 25%. The store attracted many new shoppers.
- The company saw a 14% increase in user engagement.
- Personalized messages with descriptive recommendations brought the company many loyal shoppers. Customer retention increased by 22%.
