Challenge
A language school wanted to improve its students' engagement and performance by providing them with personalized learning materials. The traditional model for distributing materials was one-size-fits-all and did not take into account students' individual interests and performance, leading to a decrease in motivation and learning efficiency.
Action
- Collecting student data.
iPresso enabled the collection of data about students, such as their test scores, language preferences, proficiency levels, areas for improvement, and subject interests. - Segmentation of the contact base.
Based on the data collected, students were divided into different segments:- Level of proficiency (beginner, intermediate, advanced)
- Subject preferences (e.g., business English, conversational English, exam preparation)
- Areas needing improvement (e.g., grammar, vocabulary, speaking, writing)
- Test scores (students with high, average and low scores)
- Personalized learning paths.
Using iPresso, the school created personalized learning paths for each student segment:- Educational e-mails: Regular emails containing personalized learning materials, such as articles, exercises, quizzes, videos and podcasts, tailored to students' levels and interests.
- Progress reports: Automatic sending of progress reports that included information on test scores, achievements and recommendations for further learning.
- Recommendations of supplementary materials: Based on test scores and progress, students received recommendations for additional learning materials and resources to help improve specific areas.
- Automatic communication.
Students received automatic reminders about upcoming tests, homework assignments and important deadlines. These notifications were tailored to their individual study schedules.
Results
Personalized communication and learning materials increased student engagement by 30%. Students were more motivated to learn when they received materials tailored to their interests and needs.
By providing personalized learning materials, students' test scores improved by an average of 20%. Students performed better when the materials were tailored to their proficiency level and areas for improvement.
Personalized learning paths contributed to a 25% increase in student retention. Students were more satisfied with their courses and were more likely to continue their studies at the language school.
