Challenge
A company operating in the FMCG industry wanted to quickly build its own consumer base in order to run more effective and personalized marketing campaigns. Prior to implementing marketing automation, the company struggled to effectively collect and manage customer data, making it impossible to accurately target and personalize communications.
iPresso has an industry-specific version, the FMCG Suite, which is tailored to the needs of this specific market and allows for rapid marketing automation.
Action
- Lead generation campaigns.
With iPresso's help, landing pages with registration forms were created and promoted through social media and advertising.
The company offered discounts on first purchases, e-books and contests with prizes to encourage registration. - Email, SMS campaigns.
New subscribers received welcome emails with information about the company, its products and special welcome offers.
Automatic e-mail and SMS reminders to users who abandoned the shopping cart, did not complete registration, or had not visited the site in a long time. - Loyalty program.
A loyalty program was introduced to encourage customers to make regular purchases and register to collect points for purchases, which they could later exchange for rewards or discounts. - Personalization of communications.
With iPresso data, the company was able to personalize communications with customers. Users received personalized offers, product recommendations and content tailored to their interests and purchase history.
Results
Thanks to effective lead generation campaigns and marketing automation, the number of registered users increased by 40% in the first three months.
Welcome email campaigns and personalized messages helped increase email open rates by 15% and click-through rates by 8%.
Effective customer segmentation and tailored communications increased conversion rates by 18%.
Personalized product recommendations and package offers contributed to a 15% increase in average order value.
