Automating consumer promotions

Challenge

An FMCG company wanted to increase the effectiveness of its consumer promotions, but was facing difficulties in managing promotional campaigns manually - it was time-consuming and inefficient.

The company needed a solution to automate its promotional processes, as well as a personalized approach to customers.

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Action

1. Automatic coupon generation.
   In iPresso, discount coupons can be automatically created and targeted (e.g., via emails) to specific customer segments.
   Based on analysis of shopping data, the company created personalized promotional offers for different customer segments, such as best customers, new customers, or price-sensitive customers.
2. Marketing omnichannel campaigns.
   The company used iPresso to send personalized promotional offers to customers via email.
   The email campaigns were complemented by SMS campaigns that provided instant information about promotions and discounts.

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Results

By automating processes, the company was able to create and implement promotional campaigns faster, allowing it to respond to market and customer needs on an ongoing basis.

Personalized promotional offers increased email open rates by 20% and click-through rates by 5%. Customers were more likely to take advantage of offers tailored to their preferences.

Automation and personalization of promotional campaigns increased conversion rates by 25%. Customers were more likely to make purchases when they received attractive promotional offers.

Loyalty and promotional campaigns increased customer retention by 18%. Customers were more likely to return and make repeat purchases due to attractive promotions.