Challenge
A video content distribution company with its own streaming platform was holding a contest where movie goodies were up for grabs to celebrate the release of a new adventure movie. Given its large audience base, it wanted to send out messages announcing the time-limited campaign only to those who have an active subscription and watch adventure movies.
Action
- Segmentation of contacts
Customers were divided into segments. One of the segments was formed only by recipients with an active subscription who have watched a movie from the “adventure” category at least once.
- Preparation of personalized messages
The company sent information about a contest starting in a few days. Thanks to iPresso, it did not have to manually search for people to whom the message should go, and thanks to personalization the recipient was further encouraged to take part in the action.
- Notifying participants of the results
The video content distributor created further segments and sent congratulatory messages to the winners, and information about the end of the contest to the remaining participants.
Results
- Due to the large number of prizes and effective action notifications, many customers participated in the contest. Satisfaction increased by 25%.
- Contest winners recommended the company to family and friends, so subscription sales increased by 14%.
- Customers began to engage more and more with the company. There was a 23% increase in engagement.
- Subscribers eagerly wanted to take part in more special actions that were only for people with active subscriptions, so they paid for the packages they had purchased for the following months. Retention increased by 17%.
