Challenge
The language school wanted to encourage people who enter the website to take advantage of the offer. In addition, it decided to improve engagement with students who are already taking various courses.
The language school was looking for tools to organize user data and personalize messages and tailor marketing campaigns to each audience.
Action
- Collecting and organizing contact data
The language school began collecting and analyzing information about users. In this way, it received data on interests and language courses that caught the attention of a particular student.
- Using the Feed Manager
Various courses from the offerings were placed in Feed Manager. By downloading data from multiple sources, the prices of the courses updated in real time, and the database with the data was used by the language school to select the offerings used in the campaigns.
- Sending personalized messages
Recipients were sent emails with dynamically changing course recommendation content.
- Use of pop-ups and recommendation frames on the website
Thanks to iPresso, students were shown personalized pop-ups and recommendation frames with tailored offers upon entering the site.
Results
- New users were attracted by the offer presented in the recommendation boxes and pop-ups, so conversion increased by 24%.
- The language school saw a 17% increase in user satisfaction. Personalized messages with tailored offers appealed to recipients.
- Pop-ups and recommendation frames contributed to higher user activity. Engagement increased by 28%.
- Students who had already purchased language courses were eager to choose additional packages and continue learning languages.
