Personalization

Thousands and millions of contacts, and as many individual messages. From an email sent at the most convenient moment to automatically personalized website content. Automatically and properly.

What does iPresso personalize?

Personalize your message with regard to time of sending, content, communication channel, and form.

keyboard_arrow_right Time of sending - communications are sent to all users/customers/potential customers at the most convenient time. After all, it wouldn’t make sense to send millions of emails to everyone at the same moment.

keyboard_arrow_right Multichannel personalization - advanced marketing scenarios allow you to use the most appropriate communication channels, so that some customers may receive emails, while others will get text messages, or web push notifications.

keyboard_arrow_right Content personalization - not only can you only employ your contacts’ data to individualize your message by using their names, cities, job positions, and other attributes, but you can also use it to adjust your offer to their preferences.

keyboard_arrow_right Personalized forms of communication - not everyone would appreciate the same message and form of communication. You can diversify the language you use in your communication (e.g. different messages to teenagers and businesspersons) to make it more relevant and comprehensible. Of course, it is iPresso that picks the right version and sends it to the right person.

What is the range of personalization?

Segments

keyboard_arrow_right You can automatically organize your contacts into segments to conduct tailored communications based on marketing scenario criteria.

Microsegments

keyboard_arrow_right Segments can be narrowed down to more meticulously defined groups. You can create many such microsegments, and they may contain just a few contacts, so that they will allow you to run precise and highly effective communications.

Anonymous users

keyboard_arrow_right A users who visits your website for the very first time and is anonymous doesn’t have to be left without appropriate assistance. The system will closely watch the progressions of their activities on the website, and - depending on their preferences and needs - react by displaying the most relevant on-site content.

1:1 communication with a customer

keyboard_arrow_right The most refined form of communication with the use of automation, which in properly designed scenarios delivers the highest quality of customer service - from providing customer with appropriate content, to after-sale service, loyalty building, and much more. This allows you to acquire hundreds of thousands of customers without the need to engage salespeople.

keyboard_arrow_right Modify your website for each user - iPresso gives you a plenitude of tools for website content adjustment without the need to use the CMS or employ developers. Not only can you display appropriate layered popups, notifications, or sidebars, but also adjust various components of your website or even completely change its content.

keyboard_arrow_right Content tailored to industry - Segmentation and user activity analysis allow the system to quickly identify users who may be interested in a specific type of offer, e.g. for a given industry. Then you can employ an independent communication strategy to meet their needs.

Case study

It's been known for a long time that pet owners are a specific target audience for which the purchase process is dependent not as much on their own preferences as on the characteristic traits of their pets. What does that mean exactly? A customer who owns a dog or a cat of a specific breed and age tends to buy products that are most valuable to his pet, and with a good price-quality relationship.

The main objective of the manufacturer of the Briox cat food is to provide its customers with high-quality organic-based cat food. The marketing department of Briox published a number of posts in social media in an attempt to encourage pet owners to share their opinions about the products they had bought, and to offer them the opportunity to collect free samples of the newest products from brick-and-mortar stores. When a cat owner visits the manufacturer's website, where he sees a contact form related to the social media campaign, which includes a request to provide contact information and some data regarding the animal (age, breed, ailments, physical shape, etc.)

The cat owner is determined to get the discount, so he provides the data, which is automatically sent to iPresso. In this way, a relationship is created in the system between the animal (with all its traits recorded in the database) and the owner. This mechanism allows the company to personalize the email message which is sent to the customer. The customer receives a special code which he can redeem in a store to get a sample of food selected specially for his pet on the basis of the information the owner had provided.

Moreover, a week after redeeming his discount code, the cat owner gets another personalized email asking him whether his 15-year-old cat named Poppy, breed: moggy, liked the food or not. In this way,

the path of communication with the customer is conditioned on the animal they own, and all the offers are precisely tailored to be relevant to the collected data.

What is more, the company gets a number of valuable pieces of information that ensure personalization of further communications (emails, push notifications) and even of the website content during the customer's next visits. One of the examples of ensuing communication may be sending a personalized newsletter during Christmas period, e.g. "Has Poppy already got a present from Santa? Buy the X food for your cat in our online store before December 22 to get a free toy for Poppy!".

This type of message, filled with elements that are relevant to a specific recipient, is sure to get past spam filters and reach the customer. The customer feels that the message is actually directed to him and to some anonymous mass audience. Such an approach is key to building successful relationships with pet owners (and not only with them!).