Recovery of abandoned carts

In iPresso Marketing Automation, it is possible to automatically recover abandoned carts, which is an effective strategy in e-commerce. When a user adds products to the cart but does not complete the purchase, the system can automatically launch a series of actions to remind them about the abandoned cart and encourage them to complete the transaction. Examples of this strategy include sending personalized emails to users with abandoned carts with information about products, special offers, or discounts. Additionally, the system can send SMS notifications or use dynamic advertisements on the website, presenting the content of the abandoned cart to the user. Thanks to this approach, iPresso allows you to automatically respond to situations in which a potential customer starts the purchasing process but does not finish it. It is an effective tool for maximizing conversions and improving the online shopping experience of customers.